Authenticity and self-expression are an important part of how fashion forward consumers live their lives. To capitalize on this, we focused on the relationship between this decidedly low-fi shoe and the idea of self-expression. A contemporary twist was used to communicate that the shoe represented freedom of expression and expression of freedom.
CAPABILITIES
STRATEGYProject type
IDENTITYProject type
TRADITIONALProject type
ACTIVATIONProject type
DECISION SCIENCESProject type
GLOBAL INDUSTRIALProject type
CONVERSEProject type
GREAT GATHERINGSProject type