Handcrafted simply makes it better & unique. Handcrafted adds the human spirit to an already overly processed, chemical and makeshift world. That store soap you just bought is probley a mass-produced, commercially made synthetic detergent. Did you know that the natural moisture-laden glycerin is extracted from commercial soap, then artificial dyes, perfumes, and preservatives are added? No wonder you and your family experience dry, itchy skin after bathing.